Started measuring social media with Campalyst.com / Sosiaalisen median mittaaminen Campalyst.comin avulla
I’ve been working with social media and digital media analytics for some years already. The big challenge is to create metrics that have some real relevance with either business or content improvement. Too many companies measure just some technical details such as number of Facebook fans or number of visitors to the website. Luckily, this trend is changing, which brings us new relevant tools.
At Zeeland, we are continuously screening the latest new services and tools in the area of metrics and analytics. I’m so happy to be able to tell about our latest trial partner.