Juha Pohjola: Reinvent THE POSTER

Juha Pohjola: Reinvent THE POSTER

This is a fresh challenge and was presented to Juha Pohjola, one of the top graphical design gurus in Finland. I challenged Juha to reinvent the poster. Finland and Europe has a history of creating posters that are still being remembered decades later. But what is going to serve the purpose of a poster in the future? And how it can be made remembered throughout the decades, even when the original purpose does not exist any longer?