Month: November 2012


Consequences of social customer service – three true stories

Disclaimer: This post includes stories on real customer service situations. I have tried to describe them the way I experienced them, but still as objectively as possible. The purpose of this post is to demonstrate how an organization can make a big difference on customer perception. No harm is intended to any persons or organizations…
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November 25, 2012 0

Looking back at 2012 – what are the hot topics for 2013?

In the beginning of this year, I made a list of hot marketing topics for 2012. Things that I thought are interesting, current and important for those who want to be on the edge. Obviously, I had no idea whether people would start implementing those ideas or not. I will return to the 2012 topics…
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November 23, 2012 1