February is ending a very exciting 12-month period for me. During the last year, I’ve had an opportunity to work with some great people from several companies all over the world. Even though I’ve “beenContinue reading
Päätin jakaa kanssanne surullisen tarinan. Se on tarina yrittäjästä, joka joutuu suunnattoman ulkopuolisen voiman kouriin tilanteeseen, jota ei voi enää kunnolla hallita.
Nova Trotters Oy -niminen yritys on eri lähteiden mukaan lä…
There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.
We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.