Category: branding

I CREATE FIRSTS.

Predictions

The “I told you so” of predictions

For a long number of years, I’ve been making predictions of what would happen in the future. Sometimes it has been a short term future, sometimes a bit longer reach. I was browsing some of the old stuff I have and decided to take a look at some of those things and how my insights…
Read more


September 8, 2017 1
How to brand toilet paper

How to Brand Toilet Paper?

Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
Read more


August 3, 2017 0