Tag: advertising

I CREATE FIRSTS.

Drink Milk

Heartless Marketing: The Last Drop of Lemmy

Sorry to say this, but I don’t find this marketing campaign as a tribute to Lemmy Kilmister of Motörhead. Sorry Valio​, sorry Hasan & Partners​. And all my friends working for both organizations. I think this is heartless marketing disguised as a tribute. The original ad from the 90’s was introduced by the dairy nutrition…
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January 8, 2016 11

How to Do Good Startup Marketing and Get Yourself a Perfect Cappuccino

According to my experience with several hundred startup companies, marketing is not a top quality function in most of them. Marketing is either totally neglected over engineering, R&D, funding, sales and pitching competitions, or marketing is executed by somebody who thinks Marketing101 fully qualifies for full scale market control and world domination. Sometimes this works, most of the time, not. Startup marketing is very, very different from traditional corporate marketing. Startup marketing is very, very different from traditional corporate marketing. Less money, less resources, less rules, less restrictions, less control, less room for failure. Less everything. You can win only by being both analytical and creative at the same time. …


January 14, 2015 0