For a long number of years, I’ve been making predictions of what would happen in the future. Sometimes it has been a short term future, sometimes a bit longer reach. I was browsing some of the old stuff I have and decided to take a look at some of those things and how my insights…
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Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
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Sorry to say this, but I don’t find this marketing campaign as a tribute to Lemmy Kilmister of Motörhead. Sorry Valio, sorry Hasan & Partners. And all my friends working for both organizations. I think this is heartless marketing disguised as a tribute. The original ad from the 90’s was introduced by the dairy nutrition…
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I’ve been a big fan and one of the early customers of The Tile, also like their marketing. This startup has solved the second most obvious problem causing bad vibrations at home – “Where is my phone/keys/wallet?”. (The most obvious one is pairing your socks after laundry. ;-)) It was now a time to reTile,…
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According to my experience with several hundred startup companies, marketing is not a top quality function in most of them. Marketing is either totally neglected over engineering, R&D, funding, sales and pitching competitions, or marketing is executed by somebody who thinks Marketing101 fully qualifies for full scale market control and world domination. Sometimes this works, most of the time, not. Startup marketing is very, very different from traditional corporate marketing. Startup marketing is very, very different from traditional corporate marketing. Less money, less resources, less rules, less restrictions, less control, less room for failure. Less everything. You can win only by being both analytical and creative at the same time. …
OMG. Preparing for a workshop today I realized that content marketing is a total hype! It just doesn’t exist. I was preparing for an upcoming workshop session about many things, one of them being “the most important thing companies should do in their marketing” – content marketing. For my backgrounder part I wanted to get…
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