Why measure? I believe the need for measuring is essential for this. Startup companies are a major part of the development of our society, creating new innovations, employing people, creating economic growth and driving disruption – that’s why we need to understand how to nourish these companies the best ways possible.
This post is about a topic that cannot be discussed enough – the startup ecosystem in Finland. Finland is often referred as “the Silicon Valley of Europe”. There has been a huge increase in theContinue reading
Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.
Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.
Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:
I’ve been working with social media and digital media analytics for some years already. The big challenge is to create metrics that have some real relevance with either business or content improvement. Too many companies measure just some technical det…
There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.
We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.