Tag: ROI


Have I stopped presenting?

Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.

Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.

Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:

June 4, 2012 0

Sosiaalisen median ROI ja linkoteoria

Me täällä Zeelandilla pohdimme jatkuvasti, miten voimme kehittää asiakkaidemme ja heidän asiakkaidensa maailmaa parempaan suuntaan. Joskus teemme maailmaa mullistavia markkinointitoimenpiteitä, toisinaan taas autamme …

June 28, 2011 0

Started measuring social media with Campalyst.com / Sosiaalisen median mittaaminen Campalyst.comin avulla

I’ve been working with social media and digital media analytics for some years already. The big challenge is to create metrics that have some real relevance with either business or content improvement. Too many companies measure just some technical det…

June 20, 2011 0