Why measure? I believe the need for measuring is essential for this. Startup companies are a major part of the development of our society, creating new innovations, employing people, creating economic growth and driving disruption – that’s why we need to understand how to nourish these companies the best ways possible.
This post is about a topic that cannot be discussed enough – the startup ecosystem in Finland. Finland is often referred as “the Silicon Valley of Europe”. There has been a huge increase in theContinue reading
I’ve been a big fan and one of the early customers of The Tile, also like their marketing. This startup has solved the second most obvious problem causing bad vibrations at home – “Where isContinue reading
According to my experience with several hundred startup companies, marketing is not a top quality function in most of them. Marketing is either totally neglected over engineering, R&D, funding, sales and pitching competitions, or marketing is executed by somebody who thinks Marketing101 fully qualifies for full scale market control and world domination. Sometimes this works, most of the time, not. Startup marketing is very, very different from traditional corporate marketing. Startup marketing is very, very different from traditional corporate marketing. Less money, less resources, less rules, less restrictions, less control, less room for failure. Less everything. You can win only by being both analytical and creative at the same time. …