Category: Social Media

I CREATE FIRSTS.

Consequences of social customer service – three true stories

Disclaimer: This post includes stories on real customer service situations. I have tried to describe them the way I experienced them, but still as objectively as possible. The purpose of this post is to demonstrate how an organization can make a big difference on customer perception. No harm is intended to any persons or organizations…
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November 25, 2012 0

Have I stopped presenting?

Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.

Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.

Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:


June 4, 2012 0

Sosiaalisen median ROI ja linkoteoria

Me täällä Zeelandilla pohdimme jatkuvasti, miten voimme kehittää asiakkaidemme ja heidän asiakkaidensa maailmaa parempaan suuntaan. Joskus teemme maailmaa mullistavia markkinointitoimenpiteitä, toisinaan taas autamme …


June 28, 2011 0

Started measuring social media with Campalyst.com / Sosiaalisen median mittaaminen Campalyst.comin avulla

I’ve been working with social media and digital media analytics for some years already. The big challenge is to create metrics that have some real relevance with either business or content improvement. Too many companies measure just some technical det…


June 20, 2011 0

The change is here – some details on my future

Now we know. Couple of weeks ago I wrote about the coming change. At that time I had started a multidimensional transformation process, but couldn’t disclose the details. Today, many parts have been published, and it’s time to open up a little bit. There has also been number of questions already, I am trying to…
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March 14, 2011 2

Suomen Parhaat Verkkosivut

Päätin jakaa kanssanne surullisen tarinan. Se on tarina yrittäjästä, joka joutuu suunnattoman ulkopuolisen voiman kouriin tilanteeseen, jota ei voi enää kunnolla hallita.
Nova Trotters Oy -niminen yritys on eri lähteiden mukaan lä…


February 23, 2011 0