The change is here – some details on my future


The change is here – some details on my future

March 14, 2011 Digi Future of Marketing In English Media Social Media 2

Now we know.

Couple of weeks ago I wrote about the coming change. At that time I had started a multidimensional transformation process, but couldn’t disclose the details. Today, many parts have been published, and it’s time to open up a little bit. There has also been number of questions already, I am trying to answer those as well.

Janne joins Zeeland as a strategy director

This is one of the biggest news. I will start a full-time job as a strategy director at Zeeland Society. I know several people working for Zeeland from different parts of my history, some people I have worked together with some 20 years ago!

The main reason for me to take this opportunity is the change I see in the whole of world of business and marketing. The whole transformation of business will require people and companies to work across silos, and in new innovative ways. This will be very hard for many, offering services only in certain area of expertise, or being a small company required to know it all.

With Zeeland I can see multiple areas of expertise that are vital for the transformation. Making those areas work together ย will create enormous opportunities ย for their customers, without missing the in-depth knowledge.

It has taken me couple of years to get to this point. On my own, I could only help companies to a certain point. Now, together with experts from all those areas… opportunities are awaiting!

Looking forward to start rocking with all my new colleagues!

Ekana Innovation repositioning

Ekana Innovation will not disappear with this change. The company will continue to work according it’s slogan, “Passion for First”, but the scope will more focusing in two areas, Firsts for the Future and Ekana First ventures.

Firsts for the Future will concentrate on future of society, business, work, organizations and leadership. You will be seeing writing, speaking, research and consulting related to these topics.

Ekana First ventures will cover Ekana’s own projects, the current and new ones.

Office Nomad concept will continue to exist and will expand

Many people have asked me about the future of Office Nomad concept. Officenomadism is not going away, even tough I will not be taking new host companies for myself at the moment.

We have to remember though, that there are several other people in many countries exercising this way of working.

The concept is being developed further, and there will be new variations of the concept and more opportunities for people and companies to start living in the nomadic ways.

I will let you know when there is more to tell on this one. Taking a closer look at the media is not a bad idea, either.

Design Finland – Finnish Design will get more content

My time with has been limited lately. There are some agreed changes that will take place in the coming weeks, also providing more content and new approaches to Finnish design.

My role with the publication is likely to get smaller, but that is still ok. There will be more people to share their passion for design with context to Finland.


This is a brief description of the changes taking place at the moment. I am full of energy, so just watch me! ๐Ÿ™‚


EDIT: There was a typo in the Office Nomad part – officenomadism is definately NOT going away. Thanks Tero & Jani for pointing that out! ๐Ÿ™‚


2 Responses

  1. Congrats Janne! From the little bit of English that is translated on the Zeeland site (!) this sounds like a great opportunity. I wish you all the best and hope to hear how the transformation unfolds!


  2. admin says:


    Thanks! This is a great one. They are quite big locally, and also active in other countries.

    Hopefully there will be a bit more in English in near future… ๐Ÿ™‚

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