I think I have discovered the recipe for Nordic Magic Sauce. It’s a strong combination of hygge, lagom and sisu. Combining these special ingredients from Denmark, Sweden and Finland, a perfect harmony for successful workContinue reading
Re-Inventing the media monetization! Prove me wrong or use this for your benefit!
There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.
We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.