Author: Janne Saarikko

I CREATE FIRSTS.

Rethinking the Phone Number

I’ve had the same mobile phone number since year 2000. For the past 16 years I have kept my number with me. Something that most people do nowadays. But when can we start doing the same with email addresses and other valuable contact details? Let’s face it. Personal contact information is one of the most…
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June 8, 2016 1

Robotics and 3D Printing Loosing Fame – Virtual Reality Rocks our World

Our world is full of trends, but what are the most interesting ones with the big masses? I looked at some analytics and compared how popular some technology trends really are. It seems virtual reality really rocks. Robotics, 3d printing, virtual reality or augmented reality? Looking at the search data provided by Google, It seems…
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April 15, 2016 0

Tulevaisuus on nyt – nykyinen on historia

Nyt viimeistään on aika aloittaa ottamaan vastuuta tulevaisuudesta ja positiivisten muutosten edesauttamisesta, henkilökohtaisella tasolla.


March 4, 2016 1
Drink Milk

Heartless Marketing: The Last Drop of Lemmy

Sorry to say this, but I don’t find this marketing campaign as a tribute to Lemmy Kilmister of Motörhead. Sorry Valio​, sorry Hasan & Partners​. And all my friends working for both organizations. I think this is heartless marketing disguised as a tribute. The original ad from the 90’s was introduced by the dairy nutrition…
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January 8, 2016 11
The Tile

Case: Tile – Marketing and Ops should talk

I’ve been a big fan and one of the early customers of The Tile, also like their marketing. This startup has solved the second most obvious problem causing bad vibrations at home – “Where is my phone/keys/wallet?”. (The most obvious one is pairing your socks after laundry. ;-)) It was now a time to reTile,…
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December 28, 2015 0

The Big Hunt – Who Gets the Original Content

The world of social media and that of marketing are in a very interesting phase in their evolution. Do you know what it is and how you need to react to it? Read on. First, there was the ease of establishing channels practically for free which added the number of alternative channels to be created.…
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November 26, 2015 0