OMG. Preparing for a workshop today I realized that content marketing is a total hype! It just doesn’t exist. I was preparing for an upcoming workshop session about many things, one of them being “the most important thing companies should do in their marketing” – content marketing. For my backgrounder part I wanted to get…
Read more
Re-Inventing the media monetization! Prove me wrong or use this for your benefit!
Windows are great. They normally exist for the purpose of letting light through, for viewing what can be found on the other side of the window and sometimes also as a gateway to a new space. Without the windows world would be a dull place. In the world of business, windows are considered as a…
Read more
Disclaimer: This post includes stories on real customer service situations. I have tried to describe them the way I experienced them, but still as objectively as possible. The purpose of this post is to demonstrate how an organization can make a big difference on customer perception. No harm is intended to any persons or organizations…
Read more
In the beginning of this year, I made a list of hot marketing topics for 2012. Things that I thought are interesting, current and important for those who want to be on the edge. Obviously, I had no idea whether people would start implementing those ideas or not. I will return to the 2012 topics…
Read more
Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.
Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.
Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:
Recent Comments