Category: Mindplay


How to brand toilet paper

How to Brand Toilet Paper?

Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
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August 3, 2017 0

Pause is Alive and Kicking

Pause is an event format that was developed by Kiti Müller and myself back in summer 2014 in Pori. We were frustrated for our numerous short and shallow appearances in front of the audience. Nice, but you never had enough time to really give deep insights to people. So we decided that this needs to…
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February 20, 2017 0
Future workplace of tomorrow's organisation

The Future of Your Organisation?

I believe the way we work will be changed dramatically in the near future. Even though some people are already working in the changed environment with flexible hours, remote working possibility, mobile work and likes, there will be much more change arising. Thus, also new organisation types will arise. Three new organisation types I believe and…
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December 13, 2016 1

The Magic Sauce from the Nordics

I think I have discovered the recipe for Nordic Magic Sauce. It’s a strong combination of hygge, lagom and sisu. Combining these special ingredients from Denmark, Sweden and Finland, a perfect harmony for successful work and business is possible to achieve. Just think success stories such as Lego, IKEA, Nokia, Volvo, Carlsberg, Kone and H&M.…
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October 10, 2016 0

Rethinking the Phone Number

I’ve had the same mobile phone number since year 2000. For the past 16 years I have kept my number with me. Something that most people do nowadays. But when can we start doing the same with email addresses and other valuable contact details? Let’s face it. Personal contact information is one of the most…
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June 8, 2016 1

Vaarallinen ajatus oppimisen muutoksesta: Suoraan tohtoriksi?

Näinä aikoina yhteiskunnan rakenteet muuttuvat ja tekemisen tavat monimuotoistuvat. Itse olen saattanut itseni lasikaton alle, ja nyt haluan muuttaa yhden vanhan rakenteen. Haluan mahdollistaa tohtoriksi väittelemisen ilman maisterintutkintoa. Tämä kaikki johtuu omasta koulu- ja oppimistaustasta, joka on hieman normaalista poikkeava. Minä lähdin lukion jälkeen viettämään välivuotta, joka sitten muuttuikin suoraan ihan merkittävän pitkälle vieneeseen työuraan.…
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September 8, 2015 6