In the beginning of this year, I made a list of hot marketing topics for 2012. Things that I thought are interesting, current and important for those who want to be on the edge. Obviously, I had no idea whether people would start implementing those ideas or not. I will return to the 2012 topics…
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Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.
Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.
Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:
Now we know. Couple of weeks ago I wrote about the coming change. At that time I had started a multidimensional transformation process, but couldn’t disclose the details. Today, many parts have been published, and it’s time to open up a little bit. There has also been number of questions already, I am trying to…
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February is ending a very exciting 12-month period for me. During the last year, I’ve had an opportunity to work with some great people from several companies all over the world. Even though I’ve “been around” even before this gig, I managed to learn a lot. I will miss many people and hope to keep…
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There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.
We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.
I’ve been thinking about making this move for a long time. Now it’s a good time for it. People have been asking me to tell where they can follow my public contributions on various issues – innovation and creating firsts, marketing, social media, future, business, design, new working methods and officenomadism. It’s quite difficult to…
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