Category: Media


Kun toimistolle ei saa tulla – ajatusleikistä totta?

Minua pyydettiin puhumaan työn tulevaisuudesta pari viikkoa sitten järjestettyyn Rework16-seminaariin. Samassa kysyttiin, voisinko vetää myös paneelin aiheesta. Vastasin myöntävästi, ja lopputuloksena oli paneelille esittämäni ajatusleikki tilanteesta, jossa vuoden 2018 alussa voimaan tulee uusi laki, jolla työelämä mullistuu merkittävästi. Avaan tässä nyt tuota skenaariota ja sen takana olevia perusteluja. Työn tulevaisuus -teemaa hahmottelemassa olivat mukana Satu…
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October 5, 2016 0

Rethinking the Phone Number

I’ve had the same mobile phone number since year 2000. For the past 16 years I have kept my number with me. Something that most people do nowadays. But when can we start doing the same with email addresses and other valuable contact details? Let’s face it. Personal contact information is one of the most…
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June 8, 2016 1

Robotics and 3D Printing Loosing Fame – Virtual Reality Rocks our World

Our world is full of trends, but what are the most interesting ones with the big masses? I looked at some analytics and compared how popular some technology trends really are. It seems virtual reality really rocks. Robotics, 3d printing, virtual reality or augmented reality? Looking at the search data provided by Google, It seems…
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April 15, 2016 0
Drink Milk

Heartless Marketing: The Last Drop of Lemmy

Sorry to say this, but I don’t find this marketing campaign as a tribute to Lemmy Kilmister of Motörhead. Sorry Valio​, sorry Hasan & Partners​. And all my friends working for both organizations. I think this is heartless marketing disguised as a tribute. The original ad from the 90’s was introduced by the dairy nutrition…
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January 8, 2016 11

The Big Hunt – Who Gets the Original Content

The world of social media and that of marketing are in a very interesting phase in their evolution. Do you know what it is and how you need to react to it? Read on. First, there was the ease of establishing channels practically for free which added the number of alternative channels to be created.…
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November 26, 2015 0

Case NHL: A Perfect Example of New Marketing

Let’s face it. Marketing plans are getting old-fashioned and useless. Almost anything that could be considered as a priority for marketing just a few years back is now history. Let’s take a look at something that happened at NHL last weekend. Buffalo Sabres were playing Pittsburgh Penguins – just an ordinary hockey game. The teams…
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November 2, 2015 0