Category: startup


Minicast by Janne Saarikko

Minicast – the Future of Opinion

Huge and massive amounts of written text and recorded video are available all over the internet. All this flood of information is confusing people, especially media. It is increasingly Now there is a new approach to this. Curated, short audio files from acknowledged influencers. Available to journalists and other media – shortcut to expert and…
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November 20, 2017 0
How to brand toilet paper

How to Brand Toilet Paper?

Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
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August 3, 2017 0

Pause is Alive and Kicking

Pause is an event format that was developed by Kiti Müller and myself back in summer 2014 in Pori. We were frustrated for our numerous short and shallow appearances in front of the audience. Nice, but you never had enough time to really give deep insights to people. So we decided that this needs to…
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February 20, 2017 0

Miten tehdä blogista suosittu?

Suosittu blogi. Maailma on täynnä blogisisältöjä. Mutta miten toimia, jotta yksittäisestä blogikirjoituksesta tulee suosittu? Helppoa kuin mikä. Seuraat vaan näitä ohjeita ja ole kärsivällinen. Kyllä se siitä. Valitse kiinnostava aihe Kirjoituksesi pitää olla tarpeeksi kiinnostava aiheeltaan. Jos kirjoitat jostakin sellaisesta, joka ei vaan yksinkertaisesti kiinnosta ihmisiä, olet vaikean urakan edessä. Ei myöskään kannata valita aihetta,…
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November 3, 2016 0

Smart T-Shirt Designs by Saarikko

For several years now, I have created my own T-shirt designs. It started as an experiment, but soon I realised that a smart T-shirt can communicate messages and even work as an icebreaker in various situations. Increasingly, people have been asking me about the possibility to buy my t-shirts. I’ve always been just laughing about…
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October 20, 2016 4

The Magic Sauce from the Nordics

I think I have discovered the recipe for Nordic Magic Sauce. It’s a strong combination of hygge, lagom and sisu. Combining these special ingredients from Denmark, Sweden and Finland, a perfect harmony for successful work and business is possible to achieve. Just think success stories such as Lego, IKEA, Nokia, Volvo, Carlsberg, Kone and H&M.…
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October 10, 2016 0