Category: Future of Marketing


Minicast by Janne Saarikko

Minicast – the Future of Opinion

Huge and massive amounts of written text and recorded video are available all over the internet. All this flood of information is confusing people, especially media. It is increasingly Now there is a new approach to this. Curated, short audio files from acknowledged influencers. Available to journalists and other media – shortcut to expert and…
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November 20, 2017 0

The “I told you so” of predictions

For a long number of years, I’ve been making predictions of what would happen in the future. Sometimes it has been a short term future, sometimes a bit longer reach. I was browsing some of the old stuff I have and decided to take a look at some of those things and how my insights…
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September 8, 2017 1
How to brand toilet paper

How to Brand Toilet Paper?

Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
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August 3, 2017 0

Pause is Alive and Kicking

Pause is an event format that was developed by Kiti Müller and myself back in summer 2014 in Pori. We were frustrated for our numerous short and shallow appearances in front of the audience. Nice, but you never had enough time to really give deep insights to people. So we decided that this needs to…
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February 20, 2017 0

Paskaa palvelua autoliikkeestä

Kaikki tietävät, että autoalalta saa maailman huonointa palvelua. Suoraan sanoen, autoala huijaa tavallista ihmistä aiheesta riippumatta. Autokauppias huijaa, ja erityisen paljon huijaa käytettyjen autojen kauppias. Autokorjaamossa ollaan huonoja kommunikoimaan, ja jos kommunikoidaan, se menee yleensä seksuaalisen ahdistelun rajamailla. Autoinsinöörit luulevat olevansa tosimiehiä, joiden ei ole tarvetta keskustella naisten tai kaupunkilaisten, autoja tuntemattomien dorkien kanssa. Tavallisen…
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November 1, 2016 2

Smart T-Shirt Designs by Saarikko

For several years now, I have created my own T-shirt designs. It started as an experiment, but soon I realised that a smart T-shirt can communicate messages and even work as an icebreaker in various situations. Increasingly, people have been asking me about the possibility to buy my t-shirts. I’ve always been just laughing about…
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October 20, 2016 4