Category: Future of Marketing

I CREATE FIRSTS.

I Shouldn’t Publish This Today

Yes, it’s Friday again. The day that most of the new age white-collar information workers are using to prepare for the weekend after the hard week of meetings, telcos, vidcos, slides, concepts, documents and what have you. A large number of these people are so busy with their work nowadays, that they don’t have enough…
Read more


October 23, 2015 0

Vaarallinen ajatus oppimisen muutoksesta: Suoraan tohtoriksi?

Näinä aikoina yhteiskunnan rakenteet muuttuvat ja tekemisen tavat monimuotoistuvat. Itse olen saattanut itseni lasikaton alle, ja nyt haluan muuttaa yhden vanhan rakenteen. Haluan mahdollistaa tohtoriksi väittelemisen ilman maisterintutkintoa. Tämä kaikki johtuu omasta koulu- ja oppimistaustasta, joka on hieman normaalista poikkeava. Minä lähdin lukion jälkeen viettämään välivuotta, joka sitten muuttuikin suoraan ihan merkittävän pitkälle vieneeseen työuraan.…
Read more


September 8, 2015 6

Ai kukaan ei osannut edes arvata missä tilanteessa oltaisiin nyt?

“Ei kyllä vuosi sitten osattu ollenkaan ennakoida missä tilanteessa oltaisiin nyt. Kyllä tämä on tullut ihan yllätyksenä.” Kuulostaako tutulta? Tätähän me ollaan kuultu useammastakin suusta tässä viime vuosina ja aikaisemmin. Ei osattu aavistaa, on ollut odottamatonta, historiaan pohjautuvat mallit eivät ole pitäneet paikkaansa. Itse olen mielestäni pystynyt näkemään näitä muutoksia jo vähintään pari-kolme vuotta ennen…
Read more


January 19, 2015 2

How to Do Good Startup Marketing and Get Yourself a Perfect Cappuccino

According to my experience with several hundred startup companies, marketing is not a top quality function in most of them. Marketing is either totally neglected over engineering, R&D, funding, sales and pitching competitions, or marketing is executed by somebody who thinks Marketing101 fully qualifies for full scale market control and world domination. Sometimes this works, most of the time, not. Startup marketing is very, very different from traditional corporate marketing. Startup marketing is very, very different from traditional corporate marketing. Less money, less resources, less rules, less restrictions, less control, less room for failure. Less everything. You can win only by being both analytical and creative at the same time. …


January 14, 2015 0

Reversing the Office Work

It’s always very nice to reverse defaults. Today we are reversing the office work. It’s a default that people spend their working hours at the office or at some other workplace. This has been very valid in the history, because people were parts in a machine that worked in a certain location. Later, it has…
Read more


January 13, 2015 3

2015 – Did Your Work Change Already?

So, did it happen to you? Got fed up with your job and decided to do something meaningful? Lost your job in a big corporation? Realised that the ability to work from anywhere is here? Want to move to countryside or to a small village in a marina. These times are best for change. These…
Read more


January 5, 2015 0