Category: marketing

I CREATE FIRSTS.

BUY A SMART T-SHIRT

Smart T-Shirt Designs by Saarikko

For several years now, I have created my own T-shirt designs. It started as an experiment, but soon I realised that a smart T-shirt can communicate messages and even work as an icebreaker in various situations. Increasingly, people have been asking me about the possibility to buy my t-shirts. I’ve always been just laughing about…
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October 20, 2016 4

The Magic Sauce from the Nordics

I think I have discovered the recipe for Nordic Magic Sauce. It’s a strong combination of hygge, lagom and sisu. Combining these special ingredients from Denmark, Sweden and Finland, a perfect harmony for successful work and business is possible to achieve. Just think success stories such as Lego, IKEA, Nokia, Volvo, Carlsberg, Kone and H&M.…
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October 10, 2016 0

Rethinking the Phone Number

I’ve had the same mobile phone number since year 2000. For the past 16 years I have kept my number with me. Something that most people do nowadays. But when can we start doing the same with email addresses and other valuable contact details? Let’s face it. Personal contact information is one of the most…
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June 8, 2016 1
Drink Milk

Heartless Marketing: The Last Drop of Lemmy

Sorry to say this, but I don’t find this marketing campaign as a tribute to Lemmy Kilmister of Motörhead. Sorry Valio​, sorry Hasan & Partners​. And all my friends working for both organizations. I think this is heartless marketing disguised as a tribute. The original ad from the 90’s was introduced by the dairy nutrition…
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January 8, 2016 11
The Tile

Case: Tile – Marketing and Ops should talk

I’ve been a big fan and one of the early customers of The Tile, also like their marketing. This startup has solved the second most obvious problem causing bad vibrations at home – “Where is my phone/keys/wallet?”. (The most obvious one is pairing your socks after laundry. ;-)) It was now a time to reTile,…
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December 28, 2015 0