Toilet paper has been used often as an example of a product that is bulk and very difficult to brand without spending huge amounts of marketing money. Well, for most people this is true, but could you make toilet paper a very unique experience for the consumer? Of course, and there are number of ways…
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Let’s face it. Marketing plans are getting old-fashioned and useless. Almost anything that could be considered as a priority for marketing just a few years back is now history. Let’s take a look at something that happened at NHL last weekend. Buffalo Sabres were playing Pittsburgh Penguins – just an ordinary hockey game. The teams…
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Yes, it’s Friday again. The day that most of the new age white-collar information workers are using to prepare for the weekend after the hard week of meetings, telcos, vidcos, slides, concepts, documents and what have you. A large number of these people are so busy with their work nowadays, that they don’t have enough…
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