Tag: business

I CREATE FIRSTS.

The Magic Sauce from the Nordics

I think I have discovered the recipe for Nordic Magic Sauce. It’s a strong combination of hygge, lagom and sisu. Combining these special ingredients from Denmark, Sweden and Finland, a perfect harmony for successful work and business is possible to achieve. Just think success stories such as Lego, IKEA, Nokia, Volvo, Carlsberg, Kone and H&M.…
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October 10, 2016 0

Re-inventing media monetization!

Re-Inventing the media monetization! Prove me wrong or use this for your benefit!


March 14, 2013 12

RFE – a business metric we’ve been missing?

There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.

We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.


February 2, 2011 0