Category: In English

I CREATE FIRSTS.

The Tile

Case: Tile – Marketing and Ops should talk

I’ve been a big fan and one of the early customers of The Tile, also like their marketing. This startup has solved the second most obvious problem causing bad vibrations at home – “Where is my phone/keys/wallet?”. (The most obvious one is pairing your socks after laundry. ;-)) It was now a time to reTile,…
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December 28, 2015 0

The Big Hunt – Who Gets the Original Content

The world of social media and that of marketing are in a very interesting phase in their evolution. Do you know what it is and how you need to react to it? Read on. First, there was the ease of establishing channels practically for free which added the number of alternative channels to be created.…
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November 26, 2015 0

Case NHL: A Perfect Example of New Marketing

Let’s face it. Marketing plans are getting old-fashioned and useless. Almost anything that could be considered as a priority for marketing just a few years back is now history. Let’s take a look at something that happened at NHL last weekend. Buffalo Sabres were playing Pittsburgh Penguins – just an ordinary hockey game. The teams…
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November 2, 2015 0

I Shouldn’t Publish This Today

Yes, it’s Friday again. The day that most of the new age white-collar information workers are using to prepare for the weekend after the hard week of meetings, telcos, vidcos, slides, concepts, documents and what have you. A large number of these people are so busy with their work nowadays, that they don’t have enough…
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October 23, 2015 0

How to Do Good Startup Marketing and Get Yourself a Perfect Cappuccino

According to my experience with several hundred startup companies, marketing is not a top quality function in most of them. Marketing is either totally neglected over engineering, R&D, funding, sales and pitching competitions, or marketing is executed by somebody who thinks Marketing101 fully qualifies for full scale market control and world domination. Sometimes this works, most of the time, not. Startup marketing is very, very different from traditional corporate marketing. Startup marketing is very, very different from traditional corporate marketing. Less money, less resources, less rules, less restrictions, less control, less room for failure. Less everything. You can win only by being both analytical and creative at the same time. …


January 14, 2015 0

Reversing the Office Work

It’s always very nice to reverse defaults. Today we are reversing the office work. It’s a default that people spend their working hours at the office or at some other workplace. This has been very valid in the history, because people were parts in a machine that worked in a certain location. Later, it has…
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January 13, 2015 3