Category: In English

I CREATE FIRSTS.

Let’s play a game: A world without big corporations

I challenge you to play a game with me. What would the world be like if there were no big corporations? First we need to define “big corporation” and come up with the rules. Let’s make 25 persons the definition of a “big corporation”, even though it is a very small limit. Let’s call this…
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April 4, 2013 16

Content marketing is a hype!

OMG. Preparing for a workshop today I realized that content marketing is a total hype! It just doesn’t exist. I was preparing for an upcoming workshop session about many things, one of them being “the most important thing companies should do in their marketing” – content marketing. For my backgrounder part I wanted to get…
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March 18, 2013 11

Re-inventing media monetization!

Re-Inventing the media monetization! Prove me wrong or use this for your benefit!


March 14, 2013 12

It’s tough to be the window-opener

Windows are great. They normally exist for the purpose of letting light through, for viewing what can be found on the other side of the window and sometimes also as a gateway to a new space. Without the windows world would be a dull place. In the world of business, windows are considered as a…
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January 24, 2013 4

Yoki takes on a food challenge in Turku

I have to share a story about a new restaurant concept in my native city Turku. Yoki opened its doors just couple of weeks ago, in one of the best locations of this over 700 years old former capital of Finland, in a 500 years old building full of history. Starting a new restaurant in…
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December 11, 2012 0

Consequences of social customer service – three true stories

Disclaimer: This post includes stories on real customer service situations. I have tried to describe them the way I experienced them, but still as objectively as possible. The purpose of this post is to demonstrate how an organization can make a big difference on customer perception. No harm is intended to any persons or organizations…
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November 25, 2012 0