Windows are great. They normally exist for the purpose of letting light through, for viewing what can be found on the other side of the window and sometimes also as a gateway to a new space. Without the windows world would be a dull place. In the world of business, windows are considered as a…
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I have a personal challenge of being passionate about several things. There are so many things I would like to do or at least try to do. Since my personal capabilities don’t allow me to work on all the things I’m interested in, I need to try to figure out something else. I think 33…
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Some people have asked me if I have stopped giving presentations or stopped sharing them. The answer is no, vice versa. I have been doing that a lot since I moved my espresso machine to Zeeland offices.
Not all my presentations are publicly available, since they touch some customer-specific issues. Most of the sharable presentations are published under Zeeland’s Slideshare profile, where there are other very interesting materials by my colleagues as well.
Here are some selected presentations by myself, partly together with my dear colleagues. Enjoy:
Now we know. Couple of weeks ago I wrote about the coming change. At that time I had started a multidimensional transformation process, but couldn’t disclose the details. Today, many parts have been published, and it’s time to open up a little bit. There has also been number of questions already, I am trying to…
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There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.
We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.
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