Tag: saarikko

I CREATE FIRSTS.

Change is imminent – resistance is futile

February is ending a very exciting 12-month period for me. During the last year, I’ve had an opportunity to work with some great people from several companies all over the world. Even though I’ve “been around” even before this gig, I managed to learn a lot. I will miss many people and hope to keep…
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February 28, 2011 0

RFE – a business metric we’ve been missing?

There are lot of dilemmas in creating a functional, reliable, versatile and easy to implement metrics. Many of the “old school” business metrics are measuring everything on “how much revenue it creates” or with metrics such as Return on Investment (ROI). This often dooms many new type of activities, where the activity is not creating additional sales at all. In marketing, such activities are often called “brand building” or “awareness creation”, and the metrics comes as one figure in brand surveys. Sometimes the argument says “this cannot be measured”.

We came up with the idea of metric called RFE (Return From Ecosystem). RFE would be a metric that can be set as an numeric objective for number of business and marketing activities and measured to see how various activities contribute to RFE.


February 2, 2011 0

Reorg

I’ve been thinking about making this move for a long time. Now it’s a good time for it. People have been asking me to tell where they can follow my public contributions on various issues – innovation and creating firsts, marketing, social media, future, business, design, new working methods and officenomadism. It’s quite difficult to…
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September 14, 2010 0